In the 21st century, almost every business entity has, or strives to have a digital presence, as a large percentage of individuals spend more time online than in the physical space when in search of products and services these days. Of course, this raises another question entirely of how to compete effectively against other business ventures online. The changes you can make to your digital business can range from mild to drastic, but it is important to implement conversion optimization mechanisms that not only increase the traffic to your website but also increase the number of those that become paying customers. Researching online through platforms like US-reviews can also provide information on how to measure the rate of conversion to paying business on your website, especially through the use of analytics to track changes.
Find below some ideas on how to improve your online sales:
- Pay attention to your content, especially the headline text. By ensuring that your headline text is catchy, you can increase the interest of people in your article, squeeze page, homepage, or product page. Also, ensure that your headline is clear to your audience about what exactly your content offers, as ambiguous messages will not hold anybody’s attention. This is particularly true for finance companies people want to know exactly what to expect so as not to waste their time.
- Pay attention to your Call-to-Action button, since that is the point where conversion takes place. This invites the visitor to your website to take specific actions, like buying the product immediately, adding the product to the cart, sharing the page, subscribing to a mailing list, or even following the page on social media. Remember that every eCommerce website has visitors that can be categorized into leads (people with an active interest in your product and are potential customers), visitors (people that leave no way to track them or reach back to them), and customers (those that already patronize your business). Understanding your sales funnel will help you design better call-to-action buttons that have the potentials to increase your sales rate.
- You want your calls-to-action to be easily seen and responsive on your page, so it is pertinent that you streamline the navigation menus so as to increase the likelihood to engage rather than just window-shop your website digitally. Some poorly designed websites might even not put CTAs within easy reach, causing the visitor to search for it through different pages – that is a fast way to push your leads to your competitors.
- Make the content of your website easy to read by optimizing the text and use simple language, preferably messaging that has been simplified enough to be can be understood by 10 to 11-year olds. Use bullet points when possible as well as large, legible text messages. All of these contribute towards the reduction of noise in communicating your message , as well as making your website appealing to a larger audience of people, from traditional English speakers to foreigners.
- Ensure that your optimal selling point such as security badges, warranties, return policies, exchanges, money-back guarantees, industry-specific seals, and others are prominently displayed on your websites and when possible, on your products. This boosts your credibility and affirms the quality of your products or services.
- Use quality images as much as possible. When you can, use professional images rather than stock pictures to distinguish your website and emphasize the quality of your services and products. Going the extra mile might be just that detail that catches a customer’s attention.
- Run regular diagnostics, listen to social media comments, read reviews, and find ways to improve your products to address legitimate or cumulative concerns of your customer base.
In the era of online business transactions let your word be your bond, and the integrity of your business will speak for it. Driving and sustaining online sales means you have to be willing to go an extra mile to keep at the top of the food chain, so maximize technologies like Search Engine Optimization and the others, while also ensuring that you keep abreast of developments in the e-commerce industry to implement in your website.
